McFit & Friends - Luigi Turetti

For this project, we collaborated with McFIT to produce a video format centered around an influencer interview, integrated with dynamic training footage shot inside the gym.

The production focused on creating two complementary outputs: a main interview video designed to highlight the athlete’s mindset and personal approach to training, and a motivational training video built around movement, rhythm, and visual intensity. Both formats were developed to work independently while maintaining a consistent visual identity.

Our role covered camera operation, cinematography, and sound recording on set, ensuring clean audio and controlled visuals in an active gym environment.
Post-production included video editing and color grading, with a cinematic approach applied to both the interview and training sequences, enhancing contrast, depth, and atmosphere.

The final deliverables include one full interview video, one motivational training video, and a series of social cuts optimized for digital platforms.