FPM Milano

For this project, we collaborated with FPM Milano to produce a video focused on craftsmanship, personalization, and artistic expression, developed for the Lunar New Year celebration.

The video documents the customization process of two trolley pieces, created using an airbrush technique by the artist Mirko Baldini. The visual narrative highlights the precision, texture, and uniqueness of the artwork, emphasizing the relationship between design, material, and manual intervention.

The shooting approach was built around controlled lighting, with extensive use of backlighting and sculpted light to enhance atmosphere, depth, and three-dimensionality. Camera movement and framing were carefully designed to translate the artistic process into a cinematic and immersive visual experience.

Our role included camera operation, cinematography, and full post-production.
Post-production involved video editing and color grading, crafted to reinforce mood, contrast, and visual coherence.

The final deliverable consists of one main video developed to communicate the brand’s attention to detail, craftsmanship, and artistic collaboration.