Ralph Lauren - Prefall 23

For the Pre-Fall 2023 season, we collaborated on the production of a fashion lookbook video for Ralph Lauren, designed to translate the collection’s aesthetic into a refined and cinematic visual narrative.

The project was developed in close collaboration with Julian Hargraves, who led the photography and creative direction on set. The production took place alongside a dedicated photo shoot, with a minimal crew composed of the photographer and a single video operator, requiring a highly efficient and coordinated workflow.

Due to the editorial nature of the shoot, video content was captured within tight time windows of approximately 5–10 minutes between photo takes, demanding precision, speed, and a strong alignment with the overall creative vision.

The visual approach focused on controlled camera movement, composition, and timing, allowing the creation of cinematic footage within a fast-paced fashion environment.
Our role covered camera operation, cinematography, directing, and full post-production.

Post-production included video editing and color grading, carefully crafted to maintain visual consistency and a cinematic tone throughout the final piece.

The final deliverable consists of one main lookbook video developed for digital and editorial use.