MooRER Campaign AW24
Winter fashion campaign produced for Moorer Verona, shot on location in a snowy environment and developed with a cinematic visual approach across hero and social formats.
[Client]
MooRER
[Year]
2024
[Services]
Camera operator, DOP, Editor, Production, Scouting Location
[Catagory]
Fashion
For the winter campaign, we collaborated with Moorer Verona on a fashion video project set in a natural snowy environment, combining production planning, location scouting, and cinematography to enhance the brand’s visual identity.
The project included location scouting and full production support, allowing us to select a setting that matched the brand’s aesthetic and seasonal narrative. Shooting took place over two production days, ensuring a controlled and detailed approach despite challenging outdoor conditions.
We handled camera operation and cinematography, focusing on light management, composition, and movement to translate the winter atmosphere into a refined visual language.
Post-production included video editing and color grading, carefully balancing contrast, tones, and color temperature to preserve the elegance of the garments while maintaining a cinematic and cohesive look.
The final deliverables consist of one hero video supported by seven social cuts, optimized for digital platforms without compromising visual quality.
